AOA (Mat chu A, Mieng chu O) is a BBQ joint inspired by American Culture, catering to young crowds. More than just a place to gather and eat, AOA is where people can share moments of joy and sorrow together over a table of grilled delights. All these spirits are embodied through a vibrant, cheerful, and positive visual system, always accompanying each other like “drunk together”.

The logo type draws inspiration from the tables in the restaurant, with bold yet friendly and amusing lines, fitting perfectly with the brand’s ethos.