Mámi Cocktails is a bar, named after a near-mythical aunt in the owners’ family history. Bold, flamboyant, and unapologetic. Our brand direction is to own this larger-than-life figure. Don’t call her a mascot. Call her Mámi.

The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.

Mámi Display is our bespoke solution for Mámi Cocktails project. Expressive and almost illustrative, inspired by the curves of Mámi’s hairdo, and what we imagined she’d sound like, if she were alive today.

Full showcase: here