NON was founded in 2023 to reimagine library spaces in rural schools across Vietnam. We collaborate with practicing designers to create scalable solutions to nurture a love of reading… and playing, and creating, and more.

Reading is just the beginning. A research trip to a tiny rural school in An Giang informed our mission. The insight: students don’t just use libraries to read. They use it to meet, to play, to create, to rest, to program an automatic plant watering system for their school.

Our brand identity system embodies simplicity, flexibility, and coherence, evident across our logo, illustrations, and layout designs. With vibrant and inviting colors, it exudes the spirited essence of NON, easily captivating, scalable, adaptable, and poised for sustained relevance in the future.