Sweet & Sake is an annual event held in March by Bakes & Sake Central, drawing inspiration from Japan’s hanami festival – a celebration of cherry blossoms. It aims to praise the delicate flowers, which symbolize life itself, luminous and beautiful yet fleeting and ephemeral.

With the concept of “yozakura” meaning the beauty that is delicate yet ephemeral, the brand identity system is delicately expressed through transparent, delicate materials. This embodies the true essence of the event, where beauty often appears elusive. So, sit down, enjoy some sweet treats, and sip sake while embracing this beauty.