Tossful

Salad Bar in Hanoi

Branding Identity, Packaging, Illustration

2023

Tossful, located in Hanoi, is an innovative online salad bar striving to reshape people’s views on nutritious eating. They challenge the stereotype that salads are only for fitness enthusiasts or those on strict diets. Instead, Tossful believes that salads are a versatile option for everyone, offering a wide range of flavors and accommodating various preferences, as showcased through their adaptable logo system inspired by the salad bowl.

Tossful’s salads are anything but ordinary; they burst with color, flavor, and appeal, suitable for all tastes and preferences. By blending culinary influences from around the world, Tossful reinvents the concept of salads, transforming them into a culinary journey where health, taste, and cultural diversity intersect in every bowl. Their mission is to inspire individuals to embrace a vibrant and nourishing lifestyle.

Team
Graphic Design: Huong Ngo, Tuan Ha
Illustration: Huong Ngo
Creative Strategy: Eve Tran
Project Manager: Anh Nguyễn, Jenny Do

My Roles
Concept
Art Direction
Research
Illustration
Layout Design