Hoang Yen is a hotel located in District 7, HCMC, founded by the Trang family – a long-standing Hue native family. Hoang Yen is inspired by familiar imagery, the distinct characteristics, and the timeless culture of Vietnam. The royal seal symbolizes the enduring quality and elegance of Hoang Yen Hotel. Over the years, amidst the changing times, the hotel has not only embraced traditional culture but also seamlessly blended nostalgia with modernity.

This distinctive blend forms the cornerstone of our brand identity, offering a unique appeal that we leverage to create a compelling brand narrative. Drawing inspiration from Vietnam’s rich imagery, our visual system echoes the intricate art of woodcarving, akin to traditional markings. This approach has led to the development of a diverse range of visual identities, characterized by abstract, luxurious, and profound elements.